![]() ![]() A native ad does not look like an ad it appears to be part of the web content that the person is viewing. Native advertising platforms help advertisers nonintrusively distribute web content to help with content discovery. Using this data, people can be grouped into audience segments according to behaviors. For example, a lawn service in Austin, Texas, might place ads that appear in the search results for "best lawn care Austin." Data management platformsĪ data management platform (DMP) straddles both adtech and martech, serving as a unifying platform to collect and organize all types of audience data from any source. Search engines, such as Google, let advertisers purchase ad space for specific high-value (or high traffic) keywords that they think will attract new customers. Run as a real-time auction, it supports the buying and selling of all forms of digital advertising, including display, video, and native advertisements across all device types. Ad exchangeĪn ad exchange is a marketplace whose participants include demand side platforms and supply side platforms that facilitate the automated buying and selling of digital advertising spots. The SSP then selects the highest price bid as the winner and sends the creative (banner ad, video ad, native ad, etc.) to the publisher. A DSP can submit multiple bids to an SSP. The SSP will connect to the ad exchange and make the publisher’s inventory available for DSPs to bid on. An SSP can focus on one type of advertising or can provide buyers access to a wide variety of formats. Publishers use a supply side platform (SSP) to sell ads programmatically. With a DSP, advertisements can be distributed across multiple websites, saving a lot of time and money and maximizing campaign effectiveness. ![]() DSPs connect advertisers with ad networks, assess available inventory, and ensure ads are aimed at the right audience. I've compiled some synonyms you can use instead of Participate on your resume.A demand side platform (DSP) is used to buy online advertising space through real-time bidding auctions. These verbs are more effective if replaced with different power verbs. Weak verbs should be avoided to ensure you're communicating accurately and effectively-they do not draw the recruiter's attention to what you did in your past job. For example, using action verbs such as 'Aided' or 'Excelled' to describe your experience helps to define your actions and accomplishments more strongly. Also, use it in the past tense ('participated') unless you're talking about an ongoing role. ![]() If you want to use the verb participate, reword your experience to explain your role in the activity and offer evidence of having done it well. Everyone participates in something, but not everyone achieves success. This makes it a weak verb-it creates doubt about your abilities and doesn't convey the extent of what you did. While 'participate' is a good word to indicate that you have a collaborative team mentality, it doesn't show how effective you are. Companies want to hire people willing to participate, as it gives them a sense of the commitment employees will put into their work. Applicants use the word 'Participate' in their resume to emphasize that they'll succeed at any position they get hired for if given the opportunity. ![]()
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